Minimal amonuts of research has been undertaken with some similar texts being analysed but little else in the way of planning. The film is not well made with little understanding of the required elements. The evaluatuion demonstrates a good amount of understanding of the medium.

Planning 8/20 Production 28/60 Evaluation 15/20 51 /100 D

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product (film) uses the conventions of real media products in the sense that it included sound, motion and a script (albeit vague). I included various rules (180 degree), various scenarios (Match on Action) and other filming techniques (Shot/Reverse shot). With all of these conventions in place, my film has kept in line with a real media product of the same kind.

How does your media product represent particular social groups?
My media product represents particular social groups by including a slightly homosexual man (Evan), an interviewer for a job (Jonny) and a man in CCF uniform applying for a job (Dom). This shows that my film is not bias to any particular social group and, even with slightly stereotyped homosexuality, it represents social groups communicating.

What kind of media institution might distribute your media product and why?
The media institution that would distribute my media product would be a teacher wanting to show an example of the task required, i.e. a continuity task involving someone walking through a door and sitting down, becoming involved in conversation. It includes Match on Action, Shot/Reverse shot and kept in accordance with the 180 degree rule and therefore would be a prime example as it kept to the guidelines of the task.

Who would be the audience for your media product?
The audience for my media product would be students who are doing media AS Level and need to create a film complying with the above rules. Yes, it is not the best film ever created, however it sticks to the guidelines and, even with the appaling lack of storyline and filmwork, it can be used as a 'what you need' film.

How did you attract/address your audience?
I attracted/addressed my audience by including what was necessary, this being the above criteria.

What have you learnt about technologies from the process of constructing this product?
I have learnt from various technologies, mainly iMovie on the Macs. I already knew how to use a video camera (briefly) and knew how to upload it onto a computer (with the right computer). I learnt how to cut and edit film shots, how to include transitions, text and other effects. With all of this new knowledge, I feel that I am confident in my ability to be able to use iMovie and create a standard piece of work by doing so.
I can now edit films and put them together in the best order to create a short film and I feel that I am now able to use iMovie well.

Completed Film

Target Audience

My short film is intended to be for between 10-25 year olds. There is little conversation and this can lead to a boring action sequence however I hope that the acting is relevant for 10-25 year olds and the story.

Another example

Here we see a brilliant storyboard showing a scene from the Matrix.

It shows Neo and Trinity walking into a room to meet Morpheus. This is just before Neo decides whether to take the blue pill or the red pill in the first of the Matrix trilogy.

Scene 1: Shot in mid shot (MS) it starts with Neo and Trinity standing outside the door.

Scene 2: Match on action (MOA) of Neo and Trinity walking through the door, still shot in MS.

Scene 3: MS carries on with Morpheus facing outside the window.

Scene 4: MOA of Morpheus turning round and facing the camera. The shot has now gone into a close up (CU).

Scene 5: This is shot in a MS scanning most of the room and including all three cameras.

Scene 6: This shot shows Neo sitting down in MS.

My Video Idea

This is my idea. It starts off with someone sitting at a table, with a close-up shot of a watch, ticking away. It cuts back to the person who is sitting at the table, zooming in closer and closer. It then cuts to a medium close up of the person looking sad. We then see another person, outside the room, walking down the corridor towards the door and turning the handle. He walks through the door and a Math On Action shows him walking through the door the other side of the door. He sits down, whilst obeying the 180 degree rule and dialogue ensues with a shot/reverse shot.

Altogether, I expect this scene to last around 30-45 seconds and therefore should not get too tedious to watch. It will be constant 'action'.

Analysis of a film scene

Here is the youtube link to the Batman scene where he is interrogating the Joker.

This scene does not start with someone opening a door, or crossing a room. Instead it starts with Batman standing behind the Joker, appearing when the lights turn on.

This scene uses Match On Action (MOA) and shot/reverse shot however it does not necessarily stick to the 180 degree rule. At 40 seconds, they switch place, with Batman now on the right and Joker on the left. This can be viewed as two things, either it is Batman's harsher side (more violent) or it is there to make the viewer feel uncomfortabel seen as though the circumstances are not particularly pleasant.

This scene uses the shot techniques well to emphasise difficult scenes and action, such as at 1.55 where Batman picks Joker up, this includes MOA as the camera shot changes. This is to give the viewer a better viewing of the action.